【NATAS Holiday 2024】Promoting Expo 2025 Osaka, Kansai at Singapore’s Largest Travel Expo

PR activities for Expo 2025 Osaka, Kansai, Japan, starting with France and continuing with Taiwan and Hong Kong. The next stage is Singapore!
MYAKU-MYAKU made its first appearance at “NATAS Holiday 2024” held at the Singapore EXPO HALL from August 16 (Fri.) to 18 (Sun.)!
One of the largest travel expo in Singapore, visitors were looking forward to the Expo! The visitors to Singapore’s largest travel expo were full of excitement about the Expo! In this issue, we would like to report on the event.

Singapore’s interest in the Expo is high

Expo summary posters and ticket information flyers are set up in a dedicated Expo booth inside JNTO’s Japan Pavilion booth. A video of the Singapore Pavilion was also shown to visitors as they waited. And then…. Here they come! Many visitors crowded into the booth, all curious about the Expo ticket information and what they could experience! We are so happy!

This is indeed a travel expo. We received comments from people who are considering a trip to Japan next year, such as “I want to buy a Super-Early-Bird-Ticket.“ Some of them had already purchased tickets and asked, “How do I make reservations?” and many other specific questions.

Well, our own MYAKU-MYAKU was again very active on the main and sub stages. Despite being in Singapore for the first time, we are very popular among children and the elderly.

In addition to the Expo2025 PR and meet and greet on stage, a quiz contest was also held. Those who answered correctly were presented with Expo goods. We hope that more and more people will be interested in the Expo2025 ♡.

MYAKU-MYAKU also made an appearance at the Scenery of Japan Photo Contest Award Ceremony, co-sponsored and supported by the Embassy of Japan in Singapore, JNTO, and various sponsors. A commemorative photo with the winners of the photo contest. He also took two shots with the top management of the sponsor companies.

Promoted Expo2025 to approximately 300,000+ followers

On the first day of the event, influencers and media who are sharing about travel and food in Singapore were in attendance. Not wanting to miss this opportunity, we asked them to take a photo with MYAKU-MYAKU and post it.

The campaign was posted by numerous influencers and was picked up by a total of more than 300,000 followers. The Expo 2025 Osaka, Kansai was well publicized to the younger generation in Singapore!

In addition, an Expo PR and MYAKU-MYAKU photo session was held at the Japan Creative Centre owned by the Embassy of Japan in Singapore. Ambassador Hiroshi Ishikawa and Mr. Daijiro Eguchi, Japanese Chamber of Commerce & Industry in Singapore, also participated in this event. They widely promoted the Expo to more than 30 visitors.

MYAKU-MYAKU photography was also conducted at famous places in Singapore

MYAKU-MYAKU photo shoot at tourist attractions, which has become a regular feature of our overseas PR activities. This time, Singapore’s official mascot, Merli is also with us.

The board held by MYAKU-MYAKU reads “Best Friends（Shinyu in Japanese）”. They were good friends!

Still, MYAKU-MYAKU is approached wherever it goes : D

Less than half a year has passed until the Expo will be held! To all of you who came to the venue, and to those who became interested through the media, let’s meet in Osaka in 2025!