Enjoy the Rich Umami Flavor of Japan in a Convenient and Healthy Way. “Dashidori”—Drinkable Dashi in Drip Bags

Hi there, I’m Hakoboya, the Souvenir Promotion Captain for Kodawari Times! ╭(·ᴗ·)╮╰(·ᴗ·)╯
In 2013, Japanese cuisine was registered as a UNESCO Intangible Cultural Heritage as part of “traditional Japanese food culture.”
When it comes to Japanese cuisine—which is currently booming worldwide—there’s one essential element: “Dashi.”
Today, I’d like to introduce “Dashidori,” a new-concept drinkable dashi produced by Dashi Corporation, a company dedicated to spreading Japanese dashi around the world.

Traditional Japanese Dashi and Umami

The liquid used as the base for Japanese dishes—such as the traditional soup “miso soup” and noodle dishes like “udon” and “soba”—is called “Dashi.”
‘Dashi’ is a liquid made by extracting “Umami”—the fifth basic taste—from natural ingredients like kelp and bonito flakes, and it is the foundation of the rich flavors found in Japanese cuisine.

*Image for illustrative purposes only

For example, kelp contains glutamic acid, while bonito flakes contain inosinic acid. When combined, these ingredients create a synergistic effect that produces a more intense umami flavor. It’s almost like a magical chemical reaction.

It is precisely because of the umami in the broth that even Japanese cuisine—which tends to be light and low in fat and salt—allows you to fully appreciate the natural flavors and deep richness of the ingredients.

“Dashidori”: A convenient way to enjoy the umami of Japan

Founded in 1974, Dashi Corporation specializes in the planning, development, and sale of natural seasonings, with a focus on bonito broth. Leveraging the expertise and knowledge cultivated over more than half a century, the company operates its business with a focus on “dashi,” an essential element of Japanese culinary culture.

With a mission to “make dashi a global language,” “Dashidori” was developed as a new way to enjoy dashi not just as a seasoning, but as a beverage.
This innovative dashi drink uses drip bags, allowing you to brew and enjoy a single serving just like coffee. There’s no need for time-consuming methods like simmering or cold brewing—simply pour hot water over it to instantly savor the authentic flavor of dashi.

*Image for illustrative purposes only

We’re particular about our ingredients, using 100% bonito flakes produced in Makurazaki City, Kagoshima Prefecture. With no umami enhancers or preservatives, it’s characterized by its natural, authentic flavor.
With its perfect balance of aroma and taste, “Dashidori” is easy for anyone to enjoy. It’s recommended not only for those who want to experience authentic Japanese dashi, but also as a relaxing cup to help you unwind and take care of your mind and body.

How to Drink Dashidori

It’s very easy to prepare. Just pour hot water over it one cup at a time, just like instant coffee.

1. Place the tea bag in a mug.
2. Pour hot water over it.
3. Wait about 3 minutes.

Even before you take a sip, the delightful aroma of bonito flakes wafts through the air, whetting your appetite.
When you drink it, you’ll experience the deep, natural flavor of the ingredients, with a gentle smoothness that seems to soak right into your body. Since the taste isn’t at all heavy, you can enjoy it anytime—morning, noon, or night—which is a real plus. And because it’s caffeine-free, you can drink it right before bed without any worries.
It’s also perfect as a healthy drink that supports reduced salt intake and helps relieve fatigue.

Let’s drink dashi tea instead of coffee

Just like coffee, which is loved all over the world, why not try “Dashidori,” Japan’s innovative dashi beverage, as your morning cup or a refreshing pick-me-up?
It contains no umami seasonings or preservatives and is caffeine-free, so you can enjoy it as part of a healthy daily routine.
Let’s incorporate the traditional Japanese umami flavor of “dashi” into your daily life.

[Product Details]
Product Name: Dashidori
Release Date: Tuesday, November 4, 2025
Price: 660 yen for a 5-pack (tax included)
Sales Site: Rakuten Ichiba
Rakuten Ichiba URL: https://www.rakuten.co.jp/dashi-corp/
Dashi Corporation Official Website: https://dashi-corp.com/english/