Souvenirs of your trip to Noto! TABIRUSHI goods such as stickers and bookmarks!

Hello, I’m Hakoboya, the souvenir promotion captain of Kodawari Times ╭(·ᴗ·)╮╰(·ᴗ·)╯
Where do you buy souvenirs from your trips? Whenever I go to a rural area, I always stop by a “Michi-no-eki (Roadside Station)”. Not only is it a place to take a break during a drive, but also a place where you can enjoy souvenirs and gourmet foods unique to the area!

This time, I went to “Michi-no-eki (Roadside Station) Togi Umikaido” in Shika Town in the Noto region of Ishikawa Prefecture. Let me introduce some cute stationery and specialties of Shika Town that would make perfect souvenirs from Noto!

 

Michi no Eki Togi Umikaido (Roadside Station), famous for its cherry clams and the world’s longest bench

Shika Town in Hakui District, Ishikawa Prefecture, where Road Station Togi Umikaido is located, is a town rich in nature, surrounded by the sea and mountains, located roughly in the middle of the Noto Peninsula. The town is famous for the “Kiriko Festival,” in which huge lanterns parade through the town, which is a tradition of the Noto Peninsula, and is registered as a Japanese Heritage site.

Michi no Eki Togi Umikaido is located along Route 249, which circles the Noto Peninsula, and offers a beautiful view of the Masuhogaura Coast nearby.
At Masuhogaura Beach, you can pick up many cherry shells, which are pale pink like the petals of Japanese cherry blossoms, and they are sold at the roadside station.

There is also a “Cherry Shells Museum” with 300 kinds of small shellfish and small shellfish art. Visitors can also try their hand at making Sakura Shellfish crafts, so be sure to check it out in advance!

Masuhogaura Beach is also home to another attraction, the “World’s Longest Bench!”
The 460.9 meter-long bench was recognized by Guinness World Records in 1989 as the world’s longest bench. Unfortunately, it is no longer ranked first, but it is still known as the “World’s Longest Bench” in Japan. It was built by volunteers, mainly local residents, and is a popular spot to watch the beautiful sunset over the Sea of Japan. It’s also a great date spot!

And speaking of the Noto region, this is the area where the Noto Peninsula earthquake occurred on January 1, 2024. Shika Town was also severely damaged and is still in the process of reconstruction. However, reconstruction activities are still active, such as the opening of a temporary shopping street in September 2024 at the “Roadside Station Togi Umikaido” with stores that were damaged by the earthquake. When I actually visited the area, I felt the strong spirit and power of the local people, who have not been defeated by the disaster.

 

You can take home the beautiful scenery of Noto! TABIRUSHI goods

TABIRUSHI, a new souvenir from “Michi-no-Eki Togi Umikaido”, is a brand of printed products by KOUSOKU OFFSET CO.,LTD., which combines local character and creativity.
For Japan, tourism resources are assets. The creators of the brand were determined to do what they could to preserve the local character of the area! This brand was born from the determination of creators to do what they can to preserve the local character.

TABIRUSHI goods are sold in the handmade goods section, such as chopsticks and leather goods made by local people. Oh~! A small objet d’art of a “kiriko” carried at local festivals is also on display!

▲TABIRUSHI Sales Products

▲Handmade goods section

 

TABIRUSHI Goods List

Let me introduce the “TABIRUSHI” goods in detail!

Sketchbook 960 yen (tax included)

Sketchbook with Noto’s Kiriko Festival as the cover illustration. Its square and compact size makes it easy to carry around! The inside is made of kraft paper.

Sticker square/round 360 yen (tax included)

Stickers with designs of Noto’s rich marine products and the Kiriko Festival. There is a square type that can be placed in a cell phone case, and a round type that fits suitcases, computers, etc.

Bookmark 360 yen (tax included)

A bookmark in the shape of a Koriko. It is a very creative idea to use the vertical shape of a Kiriko as a bookmark! The bookmark is made of upcycled paper called “kome-kami,” which is made from rice that would otherwise be thrown away.

Mejirushi charm 480 yen (tax included)

Mini charms that can be attached to umbrellas, plastic bottles, etc. to mark your belongings. The designs are based on Noto’s marine products & festivals. The little fishies are so cute, aren’t they? I tend to lose or misplace things easily, so these will give me peace of mind!

Wooden Kiriko coaster 960 yen (tax included)

By inserting the Kiriko into the hole in the front, it is transformed into a three-dimensional coaster! It is recommended to keep it as an interior decoration. It’s a great way to take a break while soaking up the memories of Noto.

Other postcards and paper coasters are also available, so be sure to pick one up and take a look!

*The images include those in the process of development. Illustrations and designs are subject to change.
*All prices include tax.
Product lineup and prices are current as of January 2025. Please note that the product lineup and prices are subject to change. Please understand this beforehand.

 

When you travel to Noto, stop by “Michi no Eki Togi Umikaido” (Roadside Station).

At “Michi no Eki Togi Umikaido” (Road Station Togi Umikaido), you can find unique gourmet souvenirs.
Koro-gaki (dried persimmon), produced in Shika Town, is made by drying astringent persimmons and is popular as a gift. The sticky texture and concentrated sweetness of the persimmon are the best!

Also, “Sazae Monaka” made by a local Japanese confectioner is a popular local confectionery so popular that it is sold out. Unfortunately, they were sold out that day as well. If you find one, be sure to buy it!

There are many other attractive local specialties and processed products, and I want to have them all.
Noto, including Shikamachi, is filled with beautiful natural scenery, delicious gourmet food, traditional experiences, and many other things to enjoy. When you travel to Noto, be sure to take a break at “Michi no Eki Togi Umikaido” and buy some Noto souvenirs.

Michi no Eki Togi Umikaido Basic Information

[Address] 3-5, Togiryoke-machi-kou, Shika-cho, Hakui-gun, Ishikawa 925-0447, Japan
[Business hours] 9:00-17:30 *Open all year round
[Phone number] 0767-42-0975
[Official website] https://togi-michinoeki.com/