Written by will-a

Japanese canned food and Nara sake will be exhibited at FOOD JAPAN 2023 SINGAPORE!

Hi World! My name is Will- A (Aoi ) and I am in charge of promoting Japanese quality items in Singapore. This time I am promoting the Japanese Sake from Nara prefecture.

We have the privilege of announcing our participation in FOOD JAPAN 2023 SINGAPORE. For this occasion, we are collaborating with Kojo Chemical Products Co., Ltd., a company specializing in promoting select Japanese food products, including high-quality canned goods, alongside Nara Sake, with whom we had previously collaborated on promotional activities in Singapore.

CANpai Bites.


Given that we are collaborating with Kojo Chemical Products Co., Ltd., a company known for its carefully selected premium canned goods, andconsidering our role in promoting sake overseas, we’ve come up with a special name for our collaboration…

Introducing “CANpai Bites.”

The word “Can” refers to canned goods, and “Kan pai” is a cheer meaning “cheers” in Japanese. However, to make it clear that our booth offers both canned goods and drinks, we’ve added “Bites,” representing light snacks and appetizers, making it “Canpai Bites”.

CANpai Bites.

Japanese sake has been gaining popularity and attention in Southeast Asia year by year. However, the variety of sake available in the market is not as diverse as it could be, with many establishments featuring the same brands. This issue has led to an increasing demand for unique Japanese sake that has yet to make its way into the Singaporean market.

Moreover, the F&B industry in Singapore is facing challenges related to a shortage of skilled personnel and increasing labour costs, burdening restaurants. In response to these challenges, Canpai Bites aims to introduce meticulously selected Japanese sake and high-end canned goods that can be enjoyed together, even in abroad.

About the event let me provide some information about FOOD JAPAN 2023:


Food Japan is a trade show specializing in Japanese cuisine, the largest of its kind in the ASEAN market. It serves as a platform for business discussions and marketing opportunities for those involved in the ASEAN market and those responsible for sourcing Japanese food products. The exhibition covers a wide range of categories, including agriculture, forestry and fisheries products, processed foods and beverages, tableware and traditional crafts, cooking utensils, food machinery, restaurant equipment, food ingredients, and Agri-innovation. Product developers (food manufacturers) and food and beverage procurement personnel in the ASEAN market come in search of new products.


On the final day, October 13th, the event is open to the general public from 2:00 PM to 5:30 PM, so please feel free to visit.


Event Dates and Admission Fees Industry Professionals: October 11th, 12th, and 13th, 10:00 AM – 5:30 PM

General Visitors: 2:00 PM – 5:30 PM (Only on the 13th)

*SGD4 admission fee for general visitors

Exhibition Venue: Suntec Singapore Convention & Exhibition Centre, Hall 401 & 402 1 Raffles Boulevard, Singapore 039593

Booth Number: D15


At our Canpai Bites booth, we invite customers to select courses as if they were dining in a traditional Japanese restaurant, offering a special dining experience. Over the three days, we will host sake and canned goods pairing experiences and daily sake tasting sessions. Canpai Bites is designed to be a place where you can enjoy delicious food and sake in a fun atmosphere while immersing yourself in the world of Japanese cuisine and culture. We look forward to welcoming you to our booth.

In our next article, we will provide more details about our products.

For more information about our previous promotional activities in Singapore, please


About the Event

About the event let me provide some information about FOOD JAPAN 2023:

Food Japan is one of the largest trade fairs in the ASEAN market specializing in Japanese food products, and is held annually in Singapore as a venue for business negotiations and marketing mainly for those who are doing business or purchasing in the ASEAN market. Exhibits include agriculture, forestry, and fishery products, processed foods and beverages, tableware, traditional crafts, cooking utensils, food machinery, store facilities, food ingredients, and agri-innovations, etc. Product developers (food manufacturers) and food and beverage stockists in the ASEAN market are looking for new products to introduce.

The public is welcome to attend the event after 2:00 p.m. on the last day, the 13th.You should definitely experience Japanese food.


Date, time, and admission fee

Industry visitors: 10:00 – 17:30 on October 11, 12 and 13
General Visitors: 14:00 – 17:30 (13th only) *Available after 14:00 on the last day only
General visitors will be charged an admission fee of SGD4.


Exhibition hall

Suntec Singapore Convention & Exhibition Centre Hall 401 & 402
1 Raffles Boulevard, Singapore 039593
Booth No.: D15


Our Canpai Bites booth will be a special experience where guests will be able to choose a course meal and enjoy it with us as if they were at a ryotei restaurant. Sake and canned food pairing experiences and sake tasting sessions will be offered every day for three days. We hope you will enjoy the Canpai Bites booth as a place where you can enjoy a fun and delicious meal and sake while experiencing the scenery and culture of Japanese cuisine.

In the next article, we would like to explain our products.



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